Engineering Ethics Essay Example | Topics and Well Written Essays - 1500 words - 3

Engineering Ethics - Essay Example In order to attain this, engineering ethics, which are, a set of principles that guide the conduct and the way engineers perform their roles are employed. Engineers being professionals should work to raise the health, welfare and safety standards of the society while putting into consideration the sustainability of resources and the environmental impacts. They should be personally and professionally committed to improving the livelihood of the society through proper knowledge exploitation and innovations. The engineering discipline derives its values from the individuals involved. These values are based on the common values which bring people together. Therefore, all activities should be conducted with honesty, fairness and integrity. Engineers should adhere to the essence of equality in opportunity and social justice, and freedom of choice. Professional engineers have to acquire and apply wisely, the knowledge relevant to the skills required to serve other people. They should act with competence and exceptional care at all times. They should keep themselves updated and avoid misleading others and perform only services within their areas of expertise. Engineers should also present and review engineering theories and interpretations honestly and accurately. Engineers should ensure that all the activities undertaken is lawful and justified. They should strive to lessen and justify the impacts on society and the environment, and withhold the health and safety concerns of the public. They should also act responsibly, lawfully and professionally to protect the reputation of their discipline. Engineers should exert high leadership standards in the application and management of technology. They should ensure that the positions they hold in the society is not used to realize personal interests or to harm the society. They should promote the understanding on the effects and advantages of engineering achievements while being objective and honest in any statements

Climate change Research Paper Example | Topics and Well Written Essays - 1000 words

Climate change - Research Paper Example ï‚ § The intended IMC campaign is educational in its approach and intends to educate the university students about the long term and short term consequences of climate change and what is its long-term prognosis for the Australian environment, economy, and growth.ï‚ § The intended IMC campaign is educational in its approach and intends to educate the university students about the long term and short term consequences of climate change and what is its long-term prognosis for the Australian environment, economy, and growth.ï‚ § It is a salient objective of this media campaign to help the targeted audience understand as to what small steps and lifestyle changes they can resort to, to dilute and mitigate the impact of climate change and to predict and quantify the influence these measures could have in ameliorating the short term and long term impact of climate change.ï‚ § This campaign also intends to augment the overall traffic on the "Be the Change you want" website and to secure at least 75,000 hits during the six-month period over which the campaign spans.ï‚ § There is no denying the fact that this campaign tends to heavily exploit the social networking portals like Facebook, Twitter, and YouTube. So one important goal is to secure a minimum of 15,000 followers for the "Be the Change you want" page of the Facebook in the six-month period for which the campaign lasts.ï‚ § The overall campaign objective is to solicit the loyalty and commitment of the target audience for the cause of climate change.... This campaign also intends to augment the overall traffic on the â€Å"Be the Change you want† website and to secure at least 75,000 hits during the six month period over which the campaign spans. There is no denying the fact that this campaign tends to heavily exploit the social networking portals like Facebook, Twitter and YouTube. So one important goal is to secure a minimum of 15,000 followers for the â€Å"Be the Change you want† page of the Facebook in the six month period for which the campaign lasts. The overall campaign objective is to solicit the loyalty and commitment of the target audience for the cause of climate change3. These young audiences being university students will certainly be the opinion makers of tomorrow. So the pivotal target of the campaign is to make the optimum use of the scarce resources to run an IMC plan that achieves results with a lasting shelf life. Media Plan- A Timeline Sensitive Choice of Media Tools Being subject to a budgetary li mit of 1, 00,000 AUD and extending over a period of six months, the choice of media tools will be such as to blend with the schedule of the target audience4. Based on the assumption that all the universities affiliate to the Curtin academic calendar, the campaign will be initiated in first week of the semester 2012 (Monday February 27). The campaign will last for 6 months and will culminate in week 3 of semester 2. The campaign intends to focus on one university each in 5 states that are VIC, WA, NSW, QLD and SA. At the very start of the campaign, the selected customers and guilds will be emailed pamphlets to get them interested in the awareness drive. Once the campaign is initiated, the customized pamphlets will be